MANILA, Philippines - On August 6, 2026, LOJEL officially introduced its new Niru Collection during an exclusive launch event at Casa Italianos in Makati.
The event marked LOJEL’s regional activation, From Here to Everywhere, a global campaign rooted in the many ways people move through life. To celebrate the launch, LOJEL convened an influential cross-section of industry leaders, media partners, and prominent tastemakers across the creative, fashion, and entertainment sectors.
(Top row from L-R) Glaiza De Castro, Marlo Mortel, Kaori Oinuma, Jason Dy, Cat Arambulo-Antonio, Nikki Co
(Bottom row from L-R) Kara Gozali-Agas, Andrei King, Alethea Ambrosio, Janine Calub, Karl Gragasin, Eve Luna
From Here to Everywhere
More than a standard product launch, the event emphasized LOJEL's core values of purposeful movement and shared experiences. Guests participated in curated discussions around the evolution of travel, modern work styles, and creative mobility, aligning the Niru Collection with the daily lives of contemporary consumers.
Guests were also invited to create their own Travel Vision Board, a personal canvas of places, experiences, and possibilities as they conceptualize their upcoming journeys and aspirations while exploring the functional design features of the new line. By seamlessly blending experiential marketing with high-level networking, LOJEL successfully elevated its brand visibility and deepened product affinity among key market influencers.
Brand Ambassadors and Key Opinion Leaders (KOLs) engaging in the Travel Vision Board Workshop
Strategic Brand Vision & Availability
At LOJEL, we remain committed to supporting the purposeful journeys of our community, from early-stage ideas and creative passions to expansive global pursuits. The From Here to Everywhere philosophy reflects our dedication to empowering modern mobility at every step.
Discover Niru
The Niru Collection is now available at the LOJEL store on Level 2, South Main Mall, SM Mall of Asia, at The Travel Club stores nationwide, Rustan's Makati, select SM Stores, and online via The Travel Club.
Join the conversation by sharing where your Niru takes you using #FromHereToEverywhere, #LojelPH, and #LojelJourneys.
LOJEL
An international travel and lifestyle brand established in Japan in 1989, specializing in premium luggage, everyday carry gear, and travel accessories. Operating with a commitment to modern mobility and design innovation, the company engineers durable, consumer-centric products featuring proprietary functionality, including front-opening hardshell architecture and modular organizational systems. Through an omni-channel distribution network and a focus on sustainable manufacturing, LOJEL serves urban professionals and global travelers across major international markets.
