News
Bratpack Unveils a New Era of Youth Culture: The Reimagined Ayala Center Cebu Store
CEBU CITY, PHILIPPINES — Bratpack, the premier lifestyle concept store under the Primer Group of Companies, has officially unveiled its newly transformed space at Ayala Center Cebu. Known for decades...
From Rapid Growth to Sustainable Scale: Boxme PH Sets Direction for the New Fiscal Year
Boxme PH Team during the Townhall 2026As Boxme Philippines enters the new fiscal year, the company gathered its growing team for Townhall 2026. Centered on the theme “One Boxme, One...
KEEN Philippines steps into the spotlight at Bench Fashion Week Manila 2026
Model rocking Hyperport H2 Brindle/Vapor from KEEN Philippines at the Bench Fashion Week KEEN Philippines made a definitive statement at the latest Bench Fashion Week, proving that high-performance footwear...
Paws, Paths, and Purpose: Allbirds x Ampon Alaga Sip and Walk
Allbirds Team putting their best foot forward for a paws-itive cause! 🐾👟 At Allbirds, we believe our shoes are "made for walking." We put this philosophy into the ultimate test...
Bee Choo Origin Lucky Chinatown Receives Excellence in Store Transformation Award
[From L-R] Sharlene Maglaque, Deputy General Manager of Megaworld Lifestyle Malls, Rochelle Frani, Operations Manager of Bee Choo Origin Philippines, and Norico Mizoguchi, General Manager of Megaworld Lifestyle Malls during...
The Modern Gentleman, as Seen at the Sledgers Megamall Reopening and SS26 Collection Preview
Sledgers champions a new wave of men’s style—confident, intentional, and grounded in the Soft Side philosophy that makes every step effortless. The city’s discerning gentlemen have a new reason to...
Primer Group and Mastercard Launch APAC’s First Next-Generation Retail Payment and Loyalty Experience at Funan, Singapore
SINGAPORE, Feb 5, 2026 – Primer Group, a leading regional retail distributor, announced a strategic collaboration with Mastercard to launch PrimerStar—a loyalty and payment application enabled by the Next Generation...
When the Mountains Witness Love: A Surprise Proposal at Mt. Pulag with Columbia Hike Society
Some hikes change you. Not because of how high you climb, but because of what you carry home with you. During Columbia Hike Society’s 2nd ascent of the year at...
LOJEL Officially Launches Its First Concept Store in the Philippines at SM Mall of Asia
Global travel lifestyle brand LOJEL has officially opened its first store in the Philippines at SM Mall of Asia. The thoughtfully designed space brings to life the brand’s philosophy of...
Aeroworx defines Smart Merchandising: Putting 'Human Connection' at the Center of AI-Driven Retail
Carl Nubla, Head of Technology and Innovation at Aeroworx which is Primer Group’s e-commerce arm, presented a bold vision on how artificial intelligence (AI ) is redefining the relationship between...
BOXME Philippines Welcomes Unilever to its Growing Portfolio of Global Fulfillment Partners
In September 2025, Boxme Philippines officially onboarded the Fast-moving consumer goods (FMCG) giant, Unilever through its e-commerce enabler partner and existing Boxme partner, AIRR Labs — supporting the company’s expansion...
Quiksilver’s High Tide Hangout Celebrates the Reopening of its Flagship at SM Megamall, Mandaluyong City, Philippines.
Quiksilver and Roxy, distributed by Primer Group of Companies, and their community came together yesterday at SM Megamall for the highly anticipated Quiksilver High Tide Hangout, marking the official relaunch...
