Primer Customer Loyalty Program (CLP)

Birthday Promo (Until December 31 2026)

CUSTOMER PERKS

A. BIRTHDAY PROMO (ALL PRIMER FSS STORES)

(For Existing CLP Members)

  • Avail an instant 20% discount, NO minimum purchase required in any Primer FSS stores except TUMI. 
  • Avail an instant 20% discount with a minimum spend of P15,000 in any TUMI stores
  • SMS or Viber Discount voucher can be used at any participating Primer Free Standing Stores indicated in the SMS and Viber message.

 

PROMO TERMS AND CONDITIONS:

A. BIRTHDAY PROMO (All Existing Members)

1.      The promo is open to registered CLP (Customer Loyalty Program) Primer customers who have been active for the past 2 years (with at least 1 purchase).

2.      The birthday promo will run at all Primer Stores from January 09, 2026, to December 31, 2026.

3.      CLP Birthday Discount: 

  • 20 % OFF on regular-priced items with NO minimum spending required in any Primer FSS Stores 
  • 20% off regular-priced items with a minimum spend of P15,000 at any TUMI store. 

   Eligible CLP members will receive a special birthday coupon via SMS or Viber message.

5.      The birthday discount is valid only during the CLP member's birth month.

6.      To redeem the birthday promo, present the SMS or Viber message and 1 Valid ID with their birthdate (Company ID, Passport, Driver's/Medical license, PH National ID, UMID, etc.) at any participating Primer Free Standing Stores nationwide.

7.      The birthday discount can be availed multiple times in different Primer concept and brand stores within the customer's birth month period. 

8.      Terms and Conditions:

  • The birthday promo discount can be applied to regular-priced items for any participating Primer Brand products.
  • The promo is non-transferable and can only be used by the birthday celebrant. Expired coupons will not be honored.
  • Discount does not apply to non-Primer or 3rd party brands
  • The discount is not exchangeable for cash, credit, or other goods and services.
  • This promo is not allowed for any wholesale transaction. 

DTI Fair Trade Permit No. FTEB-245993 Series of 2026