News
Bee Choo Origin Lucky Chinatown Receives Excellence in Store Transformation Award
[From L-R] Sharlene Maglaque, Deputy General Manager of Megaworld Lifestyle Malls, Rochelle Frani, Operations Manager of Bee Choo Origin Philippines, and Norico Mizoguchi, General Manager of Megaworld Lifestyle Malls during...
The Modern Gentleman, as Seen at the Sledgers Megamall Reopening and SS26 Collection Preview
Sledgers champions a new wave of men’s style—confident, intentional, and grounded in the Soft Side philosophy that makes every step effortless. The city’s discerning gentlemen have a new reason to...
Primer Group and Mastercard Launch APAC’s First Next-Generation Retail Payment and Loyalty Experience at Funan, Singapore
SINGAPORE, Feb 5, 2026 – Primer Group, a leading regional retail distributor, announced a strategic collaboration with Mastercard to launch PrimerStar—a loyalty and payment application enabled by the Next Generation...
When the Mountains Witness Love: A Surprise Proposal at Mt. Pulag with Columbia Hike Society
Some hikes change you. Not because of how high you climb, but because of what you carry home with you. During Columbia Hike Society’s 2nd ascent of the year at...
LOJEL Officially Launches Its First Concept Store in the Philippines at SM Mall of Asia
Global travel lifestyle brand LOJEL has officially opened its first store in the Philippines at SM Mall of Asia. The thoughtfully designed space brings to life the brand’s philosophy of...
Aeroworx defines Smart Merchandising: Putting 'Human Connection' at the Center of AI-Driven Retail
Carl Nubla, Head of Technology and Innovation at Aeroworx which is Primer Group’s e-commerce arm, presented a bold vision on how artificial intelligence (AI ) is redefining the relationship between...
BOXME Philippines Welcomes Unilever to its Growing Portfolio of Global Fulfillment Partners
In September 2025, Boxme Philippines officially onboarded the Fast-moving consumer goods (FMCG) giant, Unilever through its e-commerce enabler partner and existing Boxme partner, AIRR Labs — supporting the company’s expansion...
Quiksilver’s High Tide Hangout Celebrates the Reopening of its Flagship at SM Megamall, Mandaluyong City, Philippines.
Quiksilver and Roxy, distributed by Primer Group of Companies, and their community came together yesterday at SM Megamall for the highly anticipated Quiksilver High Tide Hangout, marking the official relaunch...
Breaking Boundaries: Visually Impaired Kids Conquer Mt. Apo with PAVIC and Columbia Hike Society
Visually Impaired Children summits the highest peak in the Philippines, Mt. Apo – an inspiring feat made possible with the Parents Advocates for Visually Impaired Children, Inc. (PAVIC) and Columbia...
Birkenstock Reopens with a Fresh New Look in SM Aura and SM Mall of Asia
Milestone that reflects Birkenstock’s Global Identity Primer Group is delighted to announce the reopening of our Birkenstock stores in SM Aura and SM Mall of Asia, marking two significant steps...
JUST IN TIME: BoxMe Philippines expands its headquarters in Primer Distribution Center, with the help of UIConstruct
When business operations tread on a path of exponential growth, a dynamic system for reconfiguration and expansion becomes inevitable. However, the critical question is, “How do we cautiously expand with...
Digiworx Moves up to the Bronze Tier as a TikTok Shop Partner
Digiworx excels and moves up to the Bronze tier as a TikTok Shop Partner after 3 months. Just three months after being recognized as an Official TikTok Shop Partner, Digiworx,...
